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Ugly Stik
It's time to fish ugly with Ugly Stik's range of rods, reels, and fishing combos. Forget about fancy fishing shirts and boats with all the bells and whistles, Ugly Stik make no nonsense fishing gear for those who are a little on the rougher side. Ugly Stik's are built tough but sensitive, so you don’t have to be. Ugly by name not by nature, the Ugly Stik range at BCF looks great, and fishes even better.